Posts Tagged ‘R70 a day’

How does the South African Winelands crisis look from the USA?

November 16, 2012

We don’t hear much on the news about South Africa really. The USA isn’t fighting a war there and we don’t produce anything they really need.

Except, possibly, great wine with a different swing to California’s good stuff.

This billboard is all over Los Angeles. “What can one person do?” Well, not everything, guys. Time to start doing a bit of the heavy lifting ourselves perhaps?

So what a pity there’s the possibility of international boycotts after the international community discovered just how little workers on farms earn?

I wrote this article about the issue on News24. Now, I know some people really can’t afford to pay more than minimum wage. I also know a lot of people who could pay workers more per day and employ them fewer days, or who can afford double what they pay, and still under-pay.

It’s not a question of whether or not the wine industry can afford to pay more than it does. It has to. End of story. If it doesn’t, the international community will stop buying our wines.

Anyhow, we’ll see how it goes down. I am almost certain I’ll get the usual death threats – hopefully from angry white people who’re too lazy to carry them out.

The image South African Wine wants.

The image South African wine is in danger of getting.