Archive for the ‘ad campaigns’ Category

Stranger than fiction

January 13, 2014

Back in Los Angeles, land of traffic, billboards and unbelievable graffiti. Here, the irony of a TV program that’s all about the tough law people enforcing the law, painted with illegal writing.

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Don’t know what CAUSE LOER means. I googled it – if you can tell me, post a comment with the info.

I’m so impressed by whoever got up there, and wrote that without getting caught, however little sense it makes to me. I’m all fan girl. This is a definite case of graffiti making a billboard better. Some other examples in this ADWEEK blog which¬†¬† led me to 40 BILLBOARDS IMPROVED BY GRAFFITI on buzzfeed…

I pulled a few of my favorites and posted them below. Enjoy!

original source: Buzzfeed

original source: Buzzfeed

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via buzzfeed

via buzzfeed

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original source: Buzzfeed

via buzzfeed

via buzzfeed

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Perrier and Diesel redefine #LAME

November 12, 2013

Scary is: the perversion of great ideas. Taking something noble and using it as a veneer for greed or cruelty turns my stomach. So I want to throw up frequently – when communism is used to oppress, when faith is used to justify murder, when war is sold as heroism.

And don’t worry if you’re not creative. Diesel will sell you a lie you can buy.

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You didn’t write any stories, but you bought the T-Shirt, so you’re cool. Another similar shirt says “Creativity is my weapon”. Actually, if you shop for T-Shirts at Diesel, I’d say money is your weapon, 1-percenter.

Really?

It makes for a pretty bottle. I probably bought it for the label without thinking.

It makes for a pretty bottle. I probably bought it for the label without thinking.

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Perrier “inspired” Andy Warhol. No… you idiots. No… you didn’t. You amused him, at most.

And really, does nobody see through this? Warhol was commenting on pop culture, on commercialism. And here it is, exploiting him. Yuck.

‘Wherever you go, whatever you do, your intelligence will be unwelcome.’ – Albert Camus

American Airlines supports war

November 7, 2013

Being pro-war (usually phrased as ‘behind our troops’) seems profitable – tire companies, airlines, ice cream companies … They all think it’s good for their image or their business.

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This isn’t something I’ve noticed outside of America. Yet it’s absolutely the norm here to encourage kids to be heroes for the cause of “freedom”.

Ready for kids?

August 27, 2013

I love this billboard, as someone who realized that since men were more scared of babies than aids, condoms were my best bet,

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America’s freakish food

August 9, 2013

I’m sure food all over the world is pretty freakish these days. But I reacted worse to American food than I have to anything, anywhere, and when I wondered why, I started looking into it. And I wrote a column for News24 about what I found out.

For instance, did you know how much poison is on your cranberries? That your blueberry superfruit smoothie contains neurotoxins? It’s gross, really. From http://www.whatsonmyfood.org/

Five Servings: how much pesticide residue the average American kids gets in their food, per day.

Five Servings: how much pesticide residue the average American kids gets in their food, per day. from whatsonmyfood.org

Health food, right? Wrong...

Organic. So, health food, right? Wrong…

Yeah, it's full of garbage.

Yeah, it’s full of garbage. Biggest ingredient isn’t even a cereal! It’s Soy Protein Concentrate…

This will kill you. Not the bus. The food being advertised on the back of it.

This will kill you. Not the bus. The food being advertised on the back of it.

Where the beef industry wants you to believe your meat comes from.

Where the beef industry wants you to believe your meat comes from.

Where your meat really comes from.

Where your meat really comes from. And you haven’t wanted to throw up until you’ve driven that road and stopped and made the mistake of opening your car window and smelling all that cow shit. They don’t graze. They eat corn meal while choking on their own farts until it’s time to die.

It’s all really bad for us. And it will probably kill me. But am I complaining? Sorta. Would I rather be dying of eating than dying of starvation?

BBQ with mac and cheese (a meal in SA) as a side dish. This will kill you. But you won't care - it's that good.

BBQ with mac and cheese (a meal in SA) as a side dish. This will kill you. But you won’t care – it’s that good.

Dying of eating. That’s for sure.

Expect the unbelievable

July 9, 2013

Every time I plan to go to LA, I dread it. Every time I come back, I’m glad I made the journey. It never ceases to give me a story to tell.

So today, I went to talk to my amazing production designer for my thesis film. I cursed the traffic on the way to Little Tokyo… It felt like everything at the time. By the time I arrived 80 minutes later, having left home for lunch at 11, I had heard NPR’s news cycle five times, and two special focus features three times. With the whole world out there, you’d think they wouldn’t need to repeat that much. But, whatever.

And then we met, and it was amazing. And then I saw this:

It's a wish tree. You write your wish and hang it there.

It’s a wish tree. You write your wish and hang it there.

What do the notes on the Wish Tree say? Can I be rich? Can I be pretty? Strangely no.

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Can I be loved? Please, can I be loved. That’s all we all say.

Downtown LA, little Tokyo, is home to people of middle to lower income, up and coming, all hoping for the dream. I picked these two because they were the most touching, but most people, almost all people, weren’t after money, the thing everybody is told to pursue here. No… And you know what’s best about that? My next appointment, across town in Westwood was with a friend I’ve barely spoken to for many, many years. We didn’t invite each other to our weddings (that hurt me; not sure about her). I always thought she judged and pitied me. And yet, when I saw her, I realised she was still the child I loved. I remember lying with her under a tree and saying how nice it was that we could just lie there. We were eight years old. And making peace with her today lifted a shadow from my mind. We’re different, but still connected somehow.

If I had a to have put a wish on the tree, maybe it should have been “find old friends”. But I didn’t know that was my wish until it came true.

Then I went, impulsively, in the hope of missing traffic on my return, to get my hair cut. The Russian stylist asked me: “So, most people in South Africa are African-American, right?” Talk about misplaced political correctness… but I like the way she blow dried it.

Then I headed home, having “missed the traffic”. Once I was locked into the 405, I heard on the radio that there’d been an accident in the car pool lane. Two cars and a motorcycle. No fatalities. But rubbernecking would make me late for my next meeting, in Santa Ana, with my set decorator. FML, I thought. How quickly we forget how lucky we are… and then, once we passed the accident, I saw this:

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I was late and going about 60mph, so forgive the poor quality. But I saw a building with a painting on it. Didn’t realize when I whipped out my cell phone that I was taking a picture of something else too…

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See the airplane, about to land at LAX? It kinda looks like it’s about to fly into the building – and I’m sure the makers of the new Marvel movie, who bought space on the building front on the highway just before comic con, were aware of that too. Ingenious marketing right? To the naked eye, the plane was bigger.

Ask me this morning what I would do today? I could tell you some things. But I had no idea, really, what I would do today, did I?

“Mud”, and the New Marlboro Man

June 1, 2013

Mud is easily in my top 3 movies of 2013 so far. Maybe it’s number one but I have to wait a couple of days to see how it settles. And if anything bumps it out of top spot, it’s one thing: Marlboro – and what looks suspiciously like very clumsy-ass product placement.

If you saw Take Shelter (writer/director Jeff Nichols’ previous film) and wished you liked it but weren’t pretentious enough to actually honestly enjoy it, don’t be put off. Although could acknowledge the mastery of his craft Nichols displayed in that, it feel like a very, very, long and tedious short film to me and I didn’t buy the marriage at all. If you liked Take Shelter, then Mud offers that kind of cinematic beauty, only this time, it’s combined with compelling story telling. Even the slightly studio ending with it’s extraneous “I love you” doesn’t manage to ruin it for me.

Go see it. On a big screen. Don't forget.

Go see it. On a big screen. Don’t forget.

Back to the only thing that really bothered me: the product placement. Now, I assume that they had to make a few moral compromises to get the 10 million dollars to make a decent movie in an industry that doesn’t really care to finance that sort of thing anymore? And I’m fine with that. I love making movies so much that I wouldn’t care if this one was funded by… *thinks* … who do I hate more than big tobacco? McDonalds. But what bugged me was that the story involves Mud (Matthew McConaughey) being stranded on an island off the Mississippi without food and needing to be brought cans of beans by two kids he befriends. Yet although he is starving to death, and smokes constantly, he never, not once, runs out of cigarettes. Even pinching them (which he does) wouldn’t explain this. Unless the kids are supplying him with that too. It took me out of the story for a second. And that, not the fact that cigarettes cause cancer, is what bothered me. Lots of stuff causes cancer. And most of it is harder to avoid than cigarettes are. Don’t smoke ’em. Easy.

Howdy kids! None of the publicity stills show him lighting up, but he does it a lot... as does his love interest, played by Reece Witherspoon (she prefers the menthols).

Howdy kids! None of the publicity stills show him lighting up, but he does it a lot… as does his love interest, played by Reece Witherspoon (she prefers the menthols).

These days, the good guys smoke. It helps with the stress.

These days, the good guys smoke. It helps with the stress. The packet of Marlboro Kings is always clearly visible through his white shirt pocket.

It's always helped with the stress.

It’s always helped with the stress.

And it's nice to do it as a family. Here, a dad and his daughter spark up a Marlboro - and share a moment of closeness!

And it’s nice to do it as a family. Here, a dad and his daughter spark up a Marlboro – and share a moment of closeness!

Notice the similarity, or is it just me?

Notice the similarity, or is it just me?

PS: Jeff is not related to film director Mike Nichols. He IS, however, directly related to his brother Ben Nichols – lead singer of the band Lucero.

Female Ejaculation: So easy according to the LA Weekly Backpages

May 13, 2013

I don’t think equality is the same as “being the same” – not when it comes to orgasms. I have had entire orgasms without touching myself. I have known men to get hard while feeling nothing. I think this means we are different and this weird diagram stuff just inspires idiot guys with dirty fingernails to think they can follow a set of Men’s Health instructions and make us cum. It’s just not true. It’s more interesting than that!

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I wish they included a diagram of my brain.

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This is what the site you go to promises. Apparently some British guy knows it all. And he’s made over 300 women squirt. That’s a lot of laundry.

Writing in the sky

April 28, 2013

I saw it too late to read it. I hope it’s not important.

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America’s political confusions

March 27, 2013

I find myself confused today, about America. Surely by now, they must know what’s right and wrong? But no, they’re human too.

The Anti-War people. They're not going to oppose the war, per se - that would never wash. They have to paint it as selfish or they'd be mauled. America has become more conservative in many ways than in was in the 60s (when it comes to this issue, not race, or gender, or sexual orientation.)

The Anti-War people. They’re not going to oppose the war, per se – that would never wash. They have to paint it as selfish or they’d be mauled. America has become more conservative in many ways than in was in the 60s (when it comes to this issue, not race, or gender, or sexual orientation.)

This means someone's son or daughter is over there, dying for the cause of... please remind me what it is, cause it sure as hell isn't freedom. It's not me who's being disrespectful here. It's the person asking someone to give their life for no good reason.

This means someone’s son or daughter is over there, dying for the cause of… please remind me what it is, cause it sure as hell isn’t freedom. It’s not me who’s being disrespectful here. It’s the person asking someone to give their life for no good reason.

 

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The pro-war people. Do they seem to have more expensive banners – or am I imagining things?

A car in the expensive film school I go to's parking lot. I thought, being left wing, that "Miss me yet" was sarcastic. Turns out it's pro-bush. Ridiculous.

A car in the expensive film school I go to’s parking lot. I thought, being left wing, that “Miss me yet” was sarcastic. Turns out it’s pro-bush. Ridiculous.

But I guess if you go ski in the aspens and your parents bought your car for you, you would be a republican.

But I guess if you go ski in the aspens and your parents bought your car for you, you would be a republican.

Oh, and this is the same car. The guy is also anti-gay - unless he's a pro-gay scout fan. I remember being forced to learn Die Stem at Brownies in South Africa. Whites only brownies. The Scouts should be ashamed of their history, but weirdly are not.

Oh, and this is the same car. The guy is also anti-gay – unless he’s a pro-gay scout fan. I remember being forced to learn Die Stem at Brownies in South Africa. Whites only brownies. The Scouts should be ashamed of their history, but weirdly are not. If homophobia is timeless… I have no words.