I used Self-Storage once, while between apartments, and had an odd, melancholic conversation with an uber driver on the way to pick something up out of it.
Self-storage is to private property what obesity is to great food in America – a serious problem. A kind of addiction. A greedy perversion of what should be a pleasure and a human right.
This inspired my latest News24 Column.
Recently, I was about to move in with someone, and realistically needed to ditch 90% of what I own. Plates, cups, furniture, duplicate soda stream machine, microwave, toaster… you get the picture. That’s okay. I thought it was. I’ve been forced to reduce, toss, get rid of and let go of things many, many times over the years, though I will confess to keeping an entire 500 LP and 600 CD record collection at my Ma’s house, and the record player and a few other boxes at my Dad’s. But aside from that, I’m willing to let go. Yet I thought, for a moment, about getting self-storage. You know, just in case his soda stream broke and we, you know… needed mine.
And then I realized how crazy that was. How sad. How utterly expensive. I realized this urge was all about the fear of change – that somehow my identity was – is – tied up in this mere stuff. And in disgust, I made a list of only what I wanted to keep. Everything else, anything I can’t remember, must go.
In the process of researching why I was having so much trouble doing this, using my favorite analyst, Google, I also found these entertaining advertisements, mostly from one New York company, Manhattan Mini Storage. New York city may be the only place where self-storage is justifiable, and these guys’ adverts are like an American version of SA’s Nando’s Chicken’s, which make fantastic use of opportunities to satirize politics in South Africa and Southern Africa.
Nando’s agencies do their jobs so well that their ads get banned, as they did for this takedown of Zimbabwean Dictator Robert Mugabe.
Wait, what is this? This looks like something I need in my life right now. A service that comes and cleans up my future room mate’s junk, so that I can easily move 10% of what I now own into the space I’m sharing?
No such luck, baby. It’s just another storage place.